Free Tool

UTM Campaign Builder

Build UTM-tagged URLs to track where your traffic comes from in Google Analytics, Mixpanel, or any UTM-aware tool.

Website URL *

The full URL of your landing page

Campaign Source *

Where is your traffic coming from? (utm_source)

Campaign Medium *

Marketing channel (utm_medium)

Campaign Name *

Name of your specific campaign (utm_campaign)

Campaign Term Optional

Paid search keyword (utm_term)

Campaign Content Optional

Differentiate creatives or links in A/B tests (utm_content)

Generated URL

Fill in the form above to generate your URL...

Parameter	Description	Example
utm_source	Identifies the source that is sending traffic	google, newsletter, twitter
utm_medium	Identifies the marketing medium	cpc, email, social, banner
utm_campaign	The specific campaign name	spring-sale, product-launch
utm_term	Paid keywords used in your ad	running+shoes, buy+now
utm_content	Differentiate similar content or links	topnav, sidebar, image-ad